- Smyrna School District
- Branding Kit
- Referendum Branding
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Referendum Branding Kit
Welcome to the Smyrna School District Branding Kit for the 2024 Referendum! This resource provides our staff, stakeholders, and community with the tools to maintain a unified visual identity throughout the campaign, ensuring consistency in communications and fostering brand recognition and loyalty. From logos to color palettes, this kit offers curated visual components reflecting our district's essence. Centralizing all assets simplifies marketing efforts, empowering staff, volunteers, and advocates to amplify the referendum's impact with clarity and consistency, inspiring trust, fostering engagement, and driving positive change for our students and community.
For the logos below, simply right-click over the image and select Save Image As...
Logos
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Referendum Logo
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Referendum Passed, Thank You! Logo/Email Signature
Social Media Materials
Color Palette - Please click the color for color codes
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Smyrna Red
HEX: #ED0000
R: 237
G: 0
B: 0
C: 0
M: 93
Y: 93
K: 7
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Smyrna Black
HEX: #000000
R: 0
G: 0
B: 0
C: 0
M: 0
Y: 0
K: 100
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Smyrna Grey
HEX: #A6A6A6
R: 166
G: 166
B: 166
C: 0
M: 0
Y: 0
K: 35
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Smyrna White
HEX: #FFFFFF
R: 255
G: 255
B: 255
C: 0
M: 0
Y: 0
K: 0
Fonts
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Times New Roman
The font family, Times New Roman, should be employed for all District communications. The font family, Calibri, should be employed for District signage for clear legibility. For email correspondence, use the pre-selected font.
The font Baskerville Display can also be used in place of Times New Roman.
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Brightwall
This font is used as a title font for SSD branding.